Prim Prim Studio-SakÀ Visual Identity

At Design Interviews

Interview with PRIM PRIM studio : Frank Scott: What is the main principle, idea and inspiration behind your design?. PRIM PRIM studio : Interior graphics telling different legends about the city of Druskininkai. Our aim was to resurrect the old with a new design. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. PRIM PRIM studio : Less direct narration, more symbols and metaphors. Less overload and boredom, more intriguing. .Frank Scott: What are your future plans for this award winning design?. PRIM PRIM studio : We hope that more and more people will spend their vacation in Sakà and learn legends about the region through our design. .Frank Scott: How did you come up with the name for this design? What does it mean?. PRIM PRIM studio : Sakà is an archaic word meaning "story", "legend". We found it in synonym vocabulary. The best is that this word is not in use anymore, so people will learn it again. Educational purpose. .Frank Scott: What is the most unique aspect of your design?. PRIM PRIM studio : Fresh and up to date design for very archaic legends. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. PRIM PRIM studio : In this project architect studio "sprik" were working on the interior part. .

Prim Prim Studio-SakÀ Visual Identity Images:


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